If you’d like to know a truly “secret” way of learning to write copy…a way that can turn your copy from “plain vanilla” to red hot and full of emotion and life…then check this out.
One of the best ways to get good at writing copy fairly quickly is to scour the Internet, magazine racks and bookstores for extreme political writings. The farther to the left or right the better.
I’m not talking about partisan rhetoric necessarily. In fact, you should stay far away from the middle of the road, “I’m afraid to offend the establishment” (on either side) people. They’re all but worthless when it comes to studying copy.
No, I’m talking about the true “political junkies” — especially those who post on message boards and reply to blog posts. In many ways, these are the very best “copywriters” in the world (whether they realize it or not).
Why do I say this?
Because the best “copywriting” is often done by people who are emotionally charged about something, and just letting the words flow exactly as they speak. And you will find no better place to find this kind of writing than from people whining and complaining about politics.
And so, if you seek out really radical political junkies — on both sides of the aisle — you will find many of them (especially the really nasty and bitter ones) to have some of the best one-liners and turn-of-phrases (perfect for copy) you’ll ever read.
In fact, their ability to “say” a lot in just a few words is worthy of serious study if you’re a copywriter.
Ben Settle is an expert copywriter and direct marketer. If you liked this article then check out Ben’s website at http://bensettle.com — and get your hands on over 500 pages of advertising ideas, strategies and tactics just like this one — as well as rare swipe file ads and hot marketing information not easily found anywhere else.