If you don’t know what a URL is, then that’s probably a good place to start. URL stands for “uniform resource locator.” Think of a URL as an address to a particular destination on the Internet. (A destination is a web page.)

Buying a URL is really a misnomer. What most people who search for “how to buy a URL” are interested in is registering a domain. And registering a domain is as easy as opening an account at a registrar like Network Solutions or Namecheap and going through the checkout process.

Thinking of a domain that meets your needs and that is still available to register is a whole different ballgame. I always try to register a domain that includes some of my most important keyword phrases. For example, if I’m launching a site about “baseball equipment,” then the best possible URL for me would be “baseballequipment.com.” I’d be surprised if that were still available though.

In that case my next step is to try to get the .net or .org version. If that doesn’t work, I’ll add an additional word and go for the .com of that. “Bestbaseballequipment.com” isn’t nearly as good as “baseballequipment.com,” but it’ll do in a pinch.